Grand Theft Auto VI is becoming not only another heavy video title, but analysts even believe that it could be one of the most successful entertainment products of all time.
Massive Revenue Projections
According to Wedbush Securities analyst Michael Pachter, GTA 6 has the potential to make more than 10 billion dollars in its lifespan. A decent portion of the capital is bound to be pouring in due to GTA Online, and this game may be able to bring in approximately half a billion dollars annually courtesy of its live-service model.
The Cost Behind the Hype
Recent reports suggest that Rockstar Games is investing over 1.5 billion on GTA 6- constituting one of the costly games in the history. Despite such an enormous cost, analysts believe Take-Two Interactive will generate an enormous profit.
A $100 Standard Edition?
According to Pachter, the GTA 6 could sell in the standard version at a hefty $100 mark, compared to the current pricing of major games at 70 dollars. This can cause some raised eyebrows though the decade-long reign GTA 5 has held in the market has set expectations incredibly high as many fans are more than willing to pony up the cost.
Record-Breaking Hype
Earlier this year, when Rockstar released the trailer of GTA 6, this surpassed the prior viewing records as it hit over 100 million views within 24 hours. Such hype combined with a long history of Rockstar being able to provide us with an immersive open world experience makes GTA 6 seem like it is bound to make a bit of history.
The Future of GTA
Provided that the estimates are true, GTA 6 will not be simply a game, but a cultural phenomenon that upon its release may become a new benchmark in the AAA genre in terms of the cost of production, cost, and long-term profitability.
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